Digital Marketing & Lead Generation
FIG. 03 — SERVICEPipeline, not just traffic.
B2B marketing & performance marketing agency, Munich
Clicks are easy to buy. We build the paid, analytics and funnel work that turns them into qualified pipeline — and report on the number your sales team actually cares about.
The problem
FIG. 01 — CONTEXTMost B2B marketing optimizes for the wrong number.
Traffic, impressions, cost-per-click — all easy to move, none of them pipeline. The gap is the funnel between the ad and the sales conversation, and the reporting that connects spend to revenue. That is where the money leaks.
- Leads that never become opportunities
- A different agency for each channel, no shared view
- Reporting that stops at the click
What’s included
FIG. 02 — SCOPEThe whole acquisition engine, run by one team.
Four workstreams, run together. Paid without the funnel wastes budget; the funnel without measurement can’t improve.
- 01
Paid Media — Google, Meta, LinkedIn
Campaign strategy, audiences and creative tuned to B2B cycles, with LinkedIn ABM where the deal size justifies it.
- 02
Funnel & Landing Page Design
The path from ad to booked call — pages, forms and offers built to convert the traffic you are paying for.
- 03
Analytics & Attribution
GA4, server-side tracking, CRM integration — one view from first touch to closed revenue, with the consent handling done right.
- 04
Performance Reporting
A monthly read-out in the language of pipeline: cost per qualified lead, contribution to revenue, what changed and why.
How we work
FIG. 03 — METHODThree steps, one accountable team.
- 01
Baseline
Two weeks. We audit the current spend, fix the tracking and agree on the one metric that matters for your sales motion.
- 02
Launch
Campaigns live, funnel rebuilt, reporting connected — starting narrow on the channel with the clearest path to pipeline.
- 03
Compound
Monthly optimization against the target: cut what doesn’t convert, scale what does, expand channels only when the core is working.
Why Clarium
FIG. 04 — POSTUREOne team across every channel and the funnel between them.
Split your marketing across a Google agency, a LinkedIn agency and a web freelancer and nobody owns the number. We run paid, funnel and analytics as one motion — so optimization actually compounds.
- P.01
One accountable partner
One point of contact for paid, funnel and reporting — and for strategy and product when the funnel needs them.
- P.02
Measured like a channel, not a project
Reviewed on a fixed monthly cadence against cost per qualified lead and contribution to pipeline.
- P.03
Your accounts, your data
Ad accounts, analytics and CRM stay in your name. If we part ways, nothing goes with us.
Next step
Ready to spend against pipeline, not clicks?
Tell us what you are spending now and what a qualified lead is worth to you. We’ll come back with an honest read on where the budget is leaking — within two business days.